Saturday, September 7, 2024

OVERVIEW

Advertise in Working Pressure, official magazine of ASSE International, to reach backflow prevention, plumbing/mechanical, water quality, HVAC, fire protection, medical gas, and water utility professionals. Working Pressure is a quarterly magazine distributed in print to ASSE International members and online to the public and ASSE-certified professionals. Working Pressure covers the full demographic range of our readers, which includes backflow prevention, plumbing/mechanical, water quality, HVAC, fire protection, medical gas, and water utility.

Regular content of Working Pressure includes columns for product and personnel standards, product and professional certification, backflow industry updates and opinions, engineering perspectives, new products, industry news, product repair, and quarterly quizzes. Our multiple platforms – magazine, website, and email – provide a balance of education and entertainment to our dedicated readers.

Working Pressure also includes one to three feature articles per issue, determined by what’s happening in the industry. These articles are longer than our columns and dive in a bit deeper. Features include issues affecting our industry, implementation of technology to our trade, plumbing system design, code and standards updates, and installation / maintenance tips, to name a few. Our mission is to give our readers working knowledge of what’s happening in our widespread and diverse industry.

The quarterly issues of Working Pressure cover January-March (published March), April-June (published June), July-September (published September), and October-December (published December).

Working Pressure magazine is mailed to ASSE International members, distributed digitally via eBlast to ASSE-certified professionals, ASSE members, and extra subscribers, and posted online here at www.workingpressuremag.com.

Questions? Contact us at advertising@workingpressuremag.com

EDITORIAL CALENDAR

JANUARY-MARCH: HEALTH, SAFETY, & WATER QUALITY
PRINT AD CLOSE: 02/23/2024 | WEB AD CLOSE: 03/08/2024
Article topics to include developing and implementing water quality risk management plans, legionella prevention in showers through point-of-use filtration, preventing scald issues with tankless water heaters, and water treatment equipment installation.

APRIL-JUNE: BACKFLOW PREVENTION
AD CLOSE: 05/10/2024 | WEB AD CLOSE: 05/24/2024
DISTRIBUTED: Week of 06/24/2024
Article topics to include updates to the California State Water Resources Control Board Cross-Connection Control Policy Handbook, the importance of a a one year field test for backflow prevention assemblies, and using ASSE’s backflow test procedures.

JULY-SEPTEMBER: FIRE PROTECTION
AD CLOSE: 08/16/2024 | WEB AD CLOSE: 08/30/2024
DISTRIBUTED: Week of 09/23/2024
Article topics to include evaluations of fire protection systems for conformance to codes and standards, remotely monitored and automated inspection and testing, the use of water tanks for private fire protection, and low, medium, and high expansion foam systems.

OCTOBER-DECEMBER: CODES & REGULATIONS
AD CLOSE: 11/15/2024 | WEB AD CLOSE: 12/03/2024
DISTRIBUTED: Week of 12/16/2024
Article topics to include proposed ASSE-related changes to the Uniform Plumbing Code (UPC) and International Plumbing Code (IPC), inspection of cured-in-place-pipe rehabilitation, and hydrogen blending, the role of clean fuels, and how they support California’s decarbonization goals.

* Editorial calendar subject to change

DEMOGRAPHICS

96%
Male
42%
Between 36 & 55
29%
Between 56 & 65
10%
Between 25 & 35

INDUSTRIES

79%
Backflow Prevention
70%
Plumbing
43%
Mechanical
28%
Fire protection
28%
Water quality
25%
HVAC
24%
Medical gas
24%
Hydronics
22%
Irrigation
10%
Infection control

JOBS

49%
Maintenance techs
48%
Installers
34%
Contractors
29%
Inspectors
18%
Instructors
18%
Managers
15%
Business owners
9%
Engineers
9%
Proctors
6%
Administrators
17%
Other

HABITS

51%
Occasionally or regularly share Working Pressure articles online.
67%
Keep their copies for six months or longer (print readers).
42%
Share their copies with two or more people (print readers).

* Source: subscriber survey, Feb. 2023
* Overlap between industries and jobs – many readers work in multiple industries and perform multiple jobs